The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
A. frequency.
B. exposure.
C. reach.
D. targeting.
E. push.
Answer: C
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Which of the following might an analyst not want to eliminate from past earnings when using past earnings to forecast future earnings?
a. nonrecurring gains from the sale of assets. b. unusual asset impairment charges. c. nonrecurring restructuring charges. d. revenue from the sale of inventory.
Based on the following data, what is the acid-test ratio, rounded to one decimal point? Accounts payable $ 30,000 Accounts receivable 60,000 Accrued liabilities 5,000 Cash 30,000 Intangible assets 50,000 Inventory 69,000 Long-term investments 80,000 Long-term liabilities 100,000 Marketable securities 30,000 Fixed assets 670,000 Prepaid expenses 1,000
A) 3.4 B) 3.0 C) 2.2 D) 1.8
When looking at an organization as a whole, one needs to visualize how it fits into its overall environment and understand how each part relates to the others. What management skill is this?
a. Human b. Conceptual c. Technical d. Leading
Luke offered to sell his farm to Kent at $75,000, an offer which Kent declined. A week later, Luke offered to sell the farm for $65,000, stating it was the final offer that would be valid for one month only
Two days later, Kent offered to pay $60,000 for the farm. Luke received Kent's offer a week later and he declined it. After ten days, Kent agreed to buy the farm for $65,000, but Luke refused to sell the farm. Kent decided to sue Luke for a breach of contract. The judge ruled in favor of Luke. Which one of the following is the reason for the ruling in Luke's favor? A) Luke's original offer of $75,000 is still valid, even though rejected. B) Kent's counteroffer of $60,000 had rendered the offer for $65,000 invalid. C) Kent's acceptance was past the set time period in the offer. D) Kent acted in an incompetent manner toward the offer.