How did World War II impact the publishing industry in the United States??

What will be an ideal response?


ANSWER:
World War II helped popularize reading by ushering in the paperback era. Most of the publishing houses established during this time, such as Pocket Books, Bantam Books, and Penguin Books, profited from paperbacks. Young people away at war read more. As they returned home and entered college (assisted by educational benefits for veterans), they read textbooks and mass-marketed paperbacks. Educational institutions and the public demanded more textbooks.

Communication & Mass Media

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