Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are all examples of ________ media
A) out-of-home
B) place-based
C) branded entertainment
D) banner
E) pop-up
A
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Why is depreciation added to net income in the Operating Activities category of the statement of cash flows when the indirect method is used?
a. Depreciation expense is a negative amount in the Investing Activities section and therefore is a positive amount in the Operating Activities section. b. Depreciation provides cash and therefore must be added to net income. c. Depreciation was deducted in arriving at net income on the accrual basis of accounting; however, it did not require the use of cash. d. Depreciation reduced the book value of plant assets and, therefore, must be reported as an investing activity.
Which of the following is NOT a stage in the purchase funnel associated with the advertising objectives of gaining interest and differentiating?
A) awareness B) familiarity C) intention D) opinion E) consideration
. According to the ______, lying is only justified in certain situations.
Fill in the blank(s) with the appropriate word(s).
Rokosz Corporation makes one product and it provided the following information to help prepare the master budget for the next four months of operations:a.The budgeted selling price per unit is $104. Budgeted unit sales for October, November, December, and January are 6,900, 7,100, 11,300, and 15,300 units, respectively. All sales are on credit. b.Regarding credit sales, 30% are collected in the month of the sale and 70% in the following month. c.The ending finished goods inventory equals 20% of the following month's sales. d.The ending raw materials inventory equals 30% of the following month's raw materials production needs. Each unit of finished goods requires 5 pounds of raw materials. The raw materials cost $2.00 per pound. e.The direct labor wage rate is $23.00 per hour. Each
unit of finished goods requires 2.5 direct labor-hours. The estimated direct labor cost for November is closest to: A. $182,620 B. $456,550 C. $19,850 D. $320,000