The approach to media influence that claims media tell us what is important is called:

a. None of these choices

b. Hypodermic theory
c. Immersive advertising
d. Agenda setting
e. Selective perception


d

Communication & Mass Media

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What result did The National Association of Colleges and Employers (NACE) survey of 1,000 employers find regarding competencies in new graduates from four-year universities?

A. almost all were rated poorly on digital technology competencies B. graduates were rated high in critical thinking skills but low in all other competencies C. about half were rated not very proficient on most career readiness competencies D. most were rated as proficient on core career readiness competencies

Communication & Mass Media

A generalization applied to a person because you perceive him or her to have attributes

associated with a specific group is an example of ________. A) reframing B) self-fulfilling prophecy C) social comparison D) stereotyping

Communication & Mass Media

________ are general characteristics of a particular audience or segment of population

Fill in the blanks with correct word

Communication & Mass Media

Which skill best reflects a conscious attempt to take into account your conversational partner's thoughts, feelings, values, background, and perspective?

A. social decentering B. critical listening C. compassionate listening D. emotional intelligence

Communication & Mass Media