What is market fragmentation? Why is market fragmentation of concern to marketers?
What will be an ideal response?
Market fragmentation refers to how modern society is divided into groups with diverse interests and diverse backgrounds. Each group has distinctive wants and needs. Because of this diversity, the same good or service will not appeal to everyone. Marketers must understand a group's distinctive wants and needs in order to meet the needs of the group with a product or service.
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The cash and investment pool of Lake City allocates dividends, interest, and capital gains and losses on a periodic basis. When the cash and investment pool accrues interest earned on investments in debt securities, pending allocation to participating funds, it would credit which of the following accounts?
A. Revenues. B. Interfund Receivables. C. Undistributed Earnings on Pooled Investments. D. Interfund Loans.
The chief executive officer earns $20,700 per month. As of May 31, her gross pay was $103,500. The tax rate for Social Security is 6.2% of the first $128,400 earned each calendar year and the FICA tax rate for Medicare is 1.45% of all earnings. The current FUTA tax rate is 0.6%, and the SUTA tax rate is 5.4%. Both unemployment taxes are applied to the first $7000 of an employee's pay. What is the amount of FICA - Medicare withheld from this employee for the month of June?
A. $7604.15 B. $641.70 C. $300.15 D. $277.64 E. $1283.40
A(n) ________ is an operation that has the lowest effective capacity of any operation in the process, and thus limits the system's output
Fill in the blanks with correct word
Which one of the following conditions violates the assumptions of PERT/CPM networks?
A) Some activities can have zero variance. B) Costs increase linearly as activity time is reduced below its normal time. C) Two activities tied together by an arc are overlapping and can be worked on simultaneously. D) There can be more than one critical path in a network.