What steps should a marketer take to protect a brand name from use by others?
What will be an ideal response?
A marketer should design a brand so that it can be protected easily through registration. To protect its exclusive rights to a brand, a company must ensure that the brand is not likely to be considered an infringement on any brand already registered with the U.S. Patent and Trademark Office.A marketer should guard against allowing a brand name to become a generic term used to refer to a general product category. Generic terms cannot be protected as exclusive brand names. For example, aspirin, escalator, and shredded wheat-all brand names at one time-eventually were declared generic terms that refer to product classes. Thus, they could no longer be protected. To keep a brand name from becoming a generic term, the firm should spell the name with a capital letter and use it as an adjective to modify the name of the general product class, as in Kool-Aid Brand Soft Drink Mix. Including the word brand just after the brand name is also helpful. An organization can deal with this problem directly by advertising that its brand is a trademark and should not be used generically. The firm also can indicate that the brand is a registered trademark by using the registered symbol.
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In another study examining how perceived inclusion affected teen volunteers’ organizational satisfaction,Cronbach alphas of the three distinct factors ranged from __________
a. .70 to .82. b. .57 to .82 c. .60 to .85 d. .20 to .30
When does a company account for revenue if it uses cash basis accounting?
A) when services are performed, even though cash may be received at a later date B) when cash is received after the service is performed C) when the services are being performed D) when cash is received, either prior to, at the time of, or after the services are performed
Refer to the balance sheet above. When using the book value of equity, the debt-equity ratio for Luther in 2006 is closest to ________
Luther Corporation Consolidated Balance Sheet December 31, 2006 and 2005 (in $ millions) Assets 2006 2005 Liabilities and Stockholders' Equity 2006 2005 Current Assets Current Liabilities Cash 65.6 58.5 Accounts payable 88.8 73.5 Accounts receivable 54.3 39.6 Notes payable / short-term debt 10.7 9.6 Inventories 45.8 42.9 Current maturities of long-term debt 38.7 36.9 Other current assets 5.5 3.0 Other current liabilities 6.0 12.0 Total current assets 171.2 144.0 Total current liabilities 144.2 132.0 Long-Term Assets Long-Term Liabilities Land 65.3 62.1 Long-term debt 234.4 168.9 Buildings 109.4 91.5 Capital lease obligations Equipment 116.3 99.6 Less accumulated depreciation (57.9) (52.5) Deferred taxes 22.8 22.2 Net property, plant, and equipment 233.1 200.7 Other long-term liabilities --- --- Goodwill 60.0 -- Total long-term liabilities 257.2 191.1 Other long-term assets 63.0 42.0 Total liabilities 401.4 323.1 Total long-term assets 356.1 242.7 Stockholders' Equity 125.9 63.6 Total Assets 527.3 386.7 Total liabilities and Stockholders' Equity 527.3 386.7 A) 4.51 B) 2.25 C) 1.13 D) 3.16
On the average, 1.6 customers per minute arrive at any one of the checkout counters of Sunshine food market. What type of probability distribution can be used to find out the probability that there will be no customers arriving at a checkout counter in 10 minutes?
a. Poisson distribution b. Normal distribution c. Binomial distribution d. None of these choices.