Products or services that consumers make a special effort to find and purchase are _____ goods.
a. convenience
b. shopping
c. specialty
d. generic
ANSWER: c
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Amway, Mary Kay, Tupperware, Avon, and many other product and service lines are sold using ________ or network marketing distribution systems
A) multilevel B) lateral C) horizontal D) linear
In mixed IP problems, some, but not all, of the decision variables have integer solutions
Indicate whether the statement is true or false
Long-term strategic questions such as facility location and sizing are addressed by ________
Fill in the blank(s) with the appropriate word(s).
Pizza Hut is looking into magazine advertising for its pizza. The company wants to reach as many people as possible, but due to budget constraints Pizza Hut must reach consumers as efficiently as possible. What can Pizza Hut use to evaluate various magazines?
A. A cost comparison indicator B. The total circulation of the magazines C. A list of the costs of a one-page ad in various magazines D. The advertising appropriations for each magazine E. An index of advertisement exposure