The average reading time of out-of-home media is about 15 seconds, so the number of words usually is 15-20 words

Indicate whether the statement is true or false


False .

Communication & Mass Media

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Debriefing usually occurs after a(n)

a) Survey b) Experiment c) Focus group d) Case study

Communication & Mass Media

The puffery technique of making no claim but instead implying a claim from the visual which leads viewers to associate the product with something positive is:

a. pseudo-survey b. pseudo-claim c. irrelevant comparison d. juxtaposition

Communication & Mass Media

The employees of M & D Inc. resisted the upgrade to their current machines. They feared it would cause downsizing of the workforce

Which barrier to change were these employees facing? Why? a) Risk perception; as the employees had formed a notion about the potential impact of this chang b) Uncertainty; as the employees were unsure of their future in the new company c) Complacency; as the employees had grown too comfortable in their positions and thought the change would disturb their status quo d) Knowledge deficit; as the employees did not know how many jobs would become redundant after the change

Communication & Mass Media

Which of the following best describes a team's research plan?

A) Once it has been completed, the team is probably finished gathering data. B) It should include when and how information will be reported. C) It should focus mostly on historical information. D) All of these choices

Communication & Mass Media