Dr. Hogan carefully chose the final exams written by her best students to read first. They all received excellent grades. After these, she read the rest of the exams and graded most of them average or worse. This is an example of ________ perceptual error.
A. contrast effects
B. leniency
C. halo
D. recency
E. central tendency
Answer: A
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Cognitive neuroscience measures:
A) impulse buying B) brain electricity C) dilation of a person's pupil D) perspiration
Which tool below is used to compare financial data with other measurable factors to study organizational performance?
A. logic model B. balanced scorecard C. comparison indicator D. cost–benefit analysis
Discuss the how the generic strategies of cost leadership, differentiation and focus may be used by new ventures and small businesses.
What will be an ideal response?
Butterball TurkeyEvery fall, Americans eat turkey during the holiday season. For some consumers, that is the only time they cook a turkey. Butterball has satisfied loyal customers for more than 50 years and fields about 100,000 phone calls every November from consumers asking cooking questions. So this year, Butterball decided to include a meat thermometer with each turkey so consumers can know when the big bird is ready to eat. Each year, Butterball also selects the best leftover recipe from those posted on its Web site through an online vote with consumers. The consumer submitting the recipe receiving the most votes wins a $1,000 prize. Butterball also hires a company to go into stores and provide bite-size turkey nuggets to consumers so they can taste how moist Butterball
turkeys can be. Usually, the person providing the turkey will be standing next to temporary shelves with all the Thanksgiving fixings on it that are set up in the stores this time of year.Refer to Butterball Turkey. The meat thermometer Butterball provides with each turkey is an example a(n): A. add-on B. trade promotion C. bonus pack D. rebate E. premium