In 2005, Plum Organics entered the market with convenient organic baby food and snack foods for children. It now has over 20 products, saw sales grow by 44 percent in 2015, and claims over 7 percent market share in the baby food segment. It used which new entry strategy in 2005?
A. imitative
B. pioneering
C. adaptive
D. differentiated
Answer: C
You might also like to view...
Ulrich Co sells an asset to a buyer for a total sales price of $6,000 with a payment schedule of $2,000 in year 1, $2,000 in year 2, and $2,000 in year 3 . The cost of the asset is $5,000 . Under the cost-recovery-first method, what amount of net profit is recognized in year 3?
a. $2,000 b. $1,000 c. $666.67 d. $333.33 e. $0
Prototype stores and rationalized retailing generally are used in association with decentralized management
Indicate whether the statement is true or false
Your employee in another location is perpetually late submitting work. You must confront him about his lateness and discuss a solution for the problem. Your email to him says:
a. I am tired of your work being late. Fix the problem or you're fired! b. Can we chat today about your upcoming project deadlines and your plans to meet them? c. Do you know what time it is? Time for you to get to work! Ha! Ha! (JK!!!) d. Your late submissions have become intolerable.
A rational decision maker must choose between two alternatives. Alternative 1 has a higher EMV than Alternative 2, but the decision maker chooses Alternative 2. What might explain why this occurs?
A) Alternative 2 may have a higher expected utility. B) Alternative 1 may have a lower expected opportunity loss. C) The probabilities are not known. D) A rational decision maker could not possibly choose alternative 2. E) None of the above