According to the text, what particular offering is identified as something a spokesperson can offer a media outlet?

a. in-depth explanation of an issue
b. availability for media schedules
c. quotable media-friendly content
d. official viewpoints on issues


c. quotable media-friendly content

Communication & Mass Media

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The cultivation differential is measured by subtracting the percentage of heavy views’ television answer to the question from the percentage of light viewers who gave the television answers

Indicate whether the statement is true or false.

Communication & Mass Media

According to ________ theory, you can develop close relationships in both face-to-face and online contexts

a. Social information processing b. Social presence c. Social exchange d. Social feedback

Communication & Mass Media

The term given to a word or phrase spoken by a speaker is:

A. language B. symbol C. referent D. reference

Communication & Mass Media

Between the 10th century and the 20th century, various geographical areas within the Arab world were ruled by a chief Muslim civil and religious leader or a ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media