What is the criticism of the product life-cycle concept?
What will be an ideal response?
The product life-cycle theory has its share of critics, who claim life-cycle patterns are too variable in shape and duration to be generalized, and that marketers can seldom tell what stage their product is in. A product may appear mature when it has actually reached a plateau prior to another upsurge. Critics also charge that, rather than an inevitable course, the product life-cycle pattern is the self-fulfilling result of marketing strategies, and that skillful marketing can in fact lead to continued growth.
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Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?
a. "Enclosed you will find a brochure complete with detailed illustrations." b. "We are happy to enclose a self-addressed postcard for your response." c. "As you can see on the enclosed folder, assembly of the desk is very simple." d. No wording is needed: an enclosure notation after the signature line is all that is necessary.
Which of the following is NOT an example of a hard measurement?
A. Number of times a service guarantee is invoked B. Satisfaction with reservation process C. Length of time it takes to resolve complaints D. Length of time spent on service calls E. Percentage of packages delivered after the promised date
How is the amortization of goodwill treated for income tax purposes? How does the amortization of goodwill affect deferred income taxes?
What will be an ideal response?
Ben is in his final term of college, and he plans to start working as soon as he graduates
He believes it will be beneficial for his career if he accompanies his dad on one of his business functions and gets acquainted with people in the corporate world. In this scenario, Ben is investing in his ________.A) human capital B) process capital C) social capital D) structural capital