"Unless you say no, then you must buy my car for $5,000," says A. B says nothing. B must buy the car
a. True
b. False
Indicate whether the statement is true or false
False
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Using a concentrated targeting strategy, the marketer goes after a ________ but ________ consumer segment
A) small; undefined B) small; well-defined C) large; well-defined D) large; undefined E) medium-sized; local
How many times do the authors recommend practicing a pitch in front of friends, family, or other entrepreneurs?
a. 1–2 time b. 3–4 times c. 5–7 times d. at least 10 times
What company did Jack Grubman of Citi write a positive evaluation of in order to obtain a favor from Sandy Weill?
a. Citi b. WorldCom c. Walmart d. AT&T
Simmons, an agent for Jensen, has the express authority to sell Jensen's goods. Simmons also has the express authority to grant discounts of up to 5 percent of list price. Simmons sold Hemple a 10 percent discount. Hemple had not previously dealt with either Simmons or Jensen. Which of the following courses of action may Jensen properly take?
a. Seek to void the sale to Hemple. b. Seek recovery of $50 from Hemple only. c. Seek recovery of $50 from Simmons only. d. Seek recovery of $50 from either Hemple or Simmons.