Instantaneous feedback on the effectiveness of a marketing communication method is most likely possible in
A. mass-communication channels.
B. direct-mail advertising.
C. personal-selling situations.
D. radio advertising.
E. television advertising.
Answer: C
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Task strategy reflects how complicated the information and actions involved in a task are, as well as how much the task changes.
Answer the following statement true (T) or false (F)
Hails Corporation manufactures two products: Product Q21F and Product H44W. The company uses a plantwide overhead rate based on direct labor-hours. It is considering implementing an activity-based costing (ABC) system that allocates its manufacturing overhead to four cost pools. The following additional information is available for the company as a whole and for Products Q21F and H44W.Activity Cost PoolActivity MeasureTotal CostTotal ActivityMachiningMachine-hours$195,00013,000MHsMachine setupsNumber of setups$90,000150setupsProduct designNumber of products$64,0002products??Order sizeDirect labor-hours$280,00010,000DLHsActivity MeasureProduct Q21FProduct H44WMachine-hours9,0004,000Number of setups8070Number of products11Direct labor-hours6,0004,000Using the plantwide overhead rate,
the percentage of the total overhead cost that is allocated to Product H44W is closest to: A. 50.00% B. 21.30% C. 17.81% D. 40.00%
IPsec provides security services at the ________ layer by enabling a system to select required security protocols, determine the algorithms to use for the services
and put in place any cryptographic keys required to provide the requested services. What will be an ideal response?
Which of the following statements describes a scenario in which the bargaining power of a supplier is strong?
A) Competitors have decreased demand for raw materials. B) The availability of raw materials is limited. C) The supplier has excess inventory. D) There are many suppliers providing the same raw materials for comparable prices.