Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?
A. wireframing
B. infographics
C. live streaming
D. user-generated videos
E. podcasting
Answer: C
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______ is sent prior to a message’s delivery as a means of revealing something about the message to follow.
Fill in the blank(s) with the appropriate word(s).
Which of the following is a stated principle of a NYSE report identifying key core governance principles?
a. Members of the Board of Directors should be primarily independent members. b. Effective corporate governance should be viewed as a compliance obligation. c. Effective corporate governance should be integrated with the company's business strategy. d. The Board of Directors has the primary responsibility for creating a culture of integrity and ethical behavior.
Which of the following is the nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor using the mass media?
A) direct marketing B) sales promotion C) public relations D) advertising E) direct selling
Total operating expenses on Harmon Company's income statement for last year totaled $370,000. During the year the accrued liabilities increased by $18,000, and prepaid expenses increased by $25,000. Depreciation expense for the year were $45,000. Based on this information, operating expenses adjusted to cash basis under the direct method on the statement of cash flows would be:
A) $318,000. B) $332,000. C) $422,000. D) $408,000.