What are the five sequential steps in the perceptual process?

What will be an ideal response?


The five steps in the perceptual process are stimulus, attention, recognition, translation, and behavior.

Business

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In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________

A) company's objectives and resources B) effectiveness of the suppliers C) flexibility of legal rules governing the business D) socioeconomic infrastructure E) global nature of the product

Business

Macy Corporation's relevant range of activity is 5100 units to 11,500 units. When it produces and sells 8300 units, its average costs per unit are as follows: Average Cost per UnitDirect materials$5.00?Direct labor$3.45?Variable manufacturing overhead$1.45?Fixed manufacturing overhead$3.80?Fixed selling expense$1.40?Fixed administrative expense$0.95?Sales commissions$1.35?Variable administrative expense$0.85??If the selling price is $27.00 per unit, the contribution margin per unit sold is closest to:

A. $9.90 B. $14.90 C. $18.55 D. $7.25

Business

The demand for refrigerators at an appliance store adheres to the following probability distribution:

Demand per day 0 1 2 3 4 Lead Time 1 2 Probability 0.15 0.2 0.3 0.2 0.15 0.80 0.20 Random # 01-15 16-35 36-65 66-85 86-00 01-80 81-00 The store orders 4 refrigerators per day to have in stock to meet demand. They are trying to maintain low inventory levels. The holding cost is $5/unit/day. The ordering cost is $20 per order. The lost sale cost is $10/unit. A simulation is to be developed to estimate the average daily inventory cost over 5 days. The table below shows the random numbers to be used for refrigerator demand and lead time on orders: demand random number lead time random number day 1 88 54 day 2 27 94 day 3 32 44 day 4 36 75 day 5 54 71 Assuming that beginning inventory is equal to 5 with no prior orders in transit, what is the overall average daily cost of inventory for the 5 days?

Business

First Finance Company perfected its security interest in Donald's auto on March 1. Second Finance Company perfected its security interest in the same auto on April 1. If both parties have properly filed their finance statements, First Finance Company has a priority interest in the auto

Indicate whether the statement is true or false

Business