Chromiate, a digital camera brand, decides to introduce a new MP3 player, GiZmo, under its brand name. Chromiate's decision is an example of brand extension.

Answer the following statement true (T) or false (F)


True

Chromiate's decision is an example of brand extension. Brand extension is launching a product in a new category under an existing brand name. See 12-2: Product Differentiation and Planning: A Meaningful Difference

Business

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