Product expansion is a strategy whose goal is growth, based on:
A. selling existing customers a product or service they have never bought before.
B. selling in areas or to groups previously not served by the business.
C. adding new products or services to the firm's existing collection of offerings.
D. selling more of the firm's product or service to the existing customer base.
Answer: A
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Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics
The ability to satisfy a consumer need is called:
a. utility b. marketing c. the total market approach d. branding e. a market niche
What is jurisdiction? How does subject matter jurisdiction differ from jurisdiction over the parties? How does in personam jurisdiction differ from jurisdiction in rem?
Freeman Co. had net sales of $4.2 million and ending accounts receivable of $0.8 million. Its days' sales uncollected equals:
A. 19.2 days. B. 5.3 days. C. 69.5 days. D. 11.5 days. E. 292 days.