In terms of external search for information in a purchase decision, the need for cognition is:

A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
D) simulations of the knowledge structure embedded in an individual's brain


B

Business

You might also like to view...

Costs of maintaining leased property such as insurance, maintenance, and property taxes are referred to as

A) executory costs. B) residual value costs. C) participatory costs. D) incremental costs.

Business

Which of the following statements is true about monitoring?

A. It can lead to mental pressures, but health problems have not been reported. B. It improves the level of worker autonomy and respect. C. It improves workers' right to control their work environment. D. It has the potential to cause physical disorders such as carpal tunnel syndrome.

Business

Which of the following costs is least likely to be classified as a fixed cost?

A) Factory rent B) Plant manager salary C) Direct materials D) Depreciation on factory building

Business

With respect to the various tools used in lean thinking, in the _____ system, upstream suppliers do not produce until the downstream customer signals a need for parts

a. pull production b. kaizen c. reduced handoff d. standardized work system

Business