Explain how an organization’s message might be presented differently to a target audience when it appears in social media versus earned media.
What will be an ideal response?
Unlike earned media, which generally stays within the messaging boundaries of
the targeted media outlet, the direct-to-consumer social media environment provides
more freedom to embrace a brand’s voice.
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Answer the following statements true (T) or false (F)
1. With television script format, the audio is on the left side. 2. Writing television scripts in a copy format is not necessary. 3. It is okay to deliver on a promise at the end of a blog. 4. People like beauty in art and music, and therefore, it is a motive appeal. 5. Part of the PR professional’s responsibility can include writing scripts for presentations.
________ is a defined as enough evidence connected through reasoning to lead the majority of typical receivers to take or believe the persuader's advice
a. Proof b. Advocacy c. Direct experience d. Argument
Cohesiveness, or the ability of group members to work in unison, is ______.
a. always desirable in a group b. desirable if it does not lead to groupthink c. desirable if it helps members create romantic relationships d. never desirable in a group
Areas of incorrect detail reproduction in a digital image caused by sensor chip misreadings or the inability of the camera to process visual information due to problems in exposure.
A. Noise B. Chippers C. Pixies D. Depth of field