The overselling of private goods results in ________
A) cultural pollution
B) misdirected funding
C) social costs
D) materialism
E) opportunity expenses
C
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The Federal Trade Commission (FTC) regulation:
A. does not apply to persons who sell to consumers on credit. B. is designed to protect consumers against operation of the holder in due course rule. C. cannot fine a seller who fails to include the FTC notice in the note or contract. D. is designed to make the consumer subject to all claims and defenses of a potential holder.
Deals, terms, conditions, and allowances are economic programs of a(n) _______
a. brand b. minimally augmented product c. core product d. augmented product
Which of the following generates pressure to decrease inventories?
A) inventory shrinkage costs B) backorders and stockouts C) transportation costs D) quantity discounts
________ is defined as research "that is undertaken when a decision is to be made about whether advertising should run in the marketplace."
A. Copy testing B. Observational research C. Posttesting D. Concept testing E. Market testing