What is the easiest and most effective way to find appropriate connectors and non-media connectors? How can MPR professionals supplement their connector lists?
What will be an ideal response?
The easiest and most effective way to find appropriate connectors is by asking consumers about their media preferences. Marketers can identify non-media connectors by asking customers about the blogs they follow, Web sites they consult, and social media they participate in. MPR professionals can supplement their connector lists by employing commercially available public relations databases.
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