Which of the following statements is true of media departments?
A. They review information on demographics and radio listenership.
B. They are in charge of creating the clients' advertising message.
C. They lack the ability or the authority to negotiate prices.
D. They are generally headed by an account planner.
E. Their brief is primarily creative.
Answer: A
You might also like to view...
To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems
A) advertiser funded programming B) customer segmentation network C) brand content management D) partnership relationship management E) closed loop marketing
Which of the following is NOT a common educational and promotional objective in service settings?
a. Build awareness and interest in an unfamiliar service or brand. b. Reposition a service relative to competing offerings. c. Familiarize customers with service processes in advance of use. d. Encourage trial of competing products. e. Recognize and reward valued customers.
The implied warranty of fitness for a particular purpose applies only to merchants
Indicate whether the statement is true or false
Which of the following must a promissory note contain to make it negotiable?
A) an acknowledgement of debt B) an implied promise to pay C) an unconditional promise to pay D) a promise to negotiate