Home Brand Products, Inc., in its ads, makes claims about its products that are obvious exaggerations and claims that are false but appear to be true. Home Brand may be subject to sanctions for
A. neither the claims nor the exaggerations.
B. only the claims.
C. only the exaggerations.
D. the claims and the exaggerations.
Answer: B
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Doris and Daniel are working on an ad campaign. Doris calls Daniel and tells him to spend $15,000 on TV ads, but Daniel thinks he hears Doris say "spend $50,000 on TV ads.” If we apply the communication model to this situation, Doris is the ______.
A. noise B. sender C. receiver D. decoder
Mariah begins her sales presentation by saying, "I'm new at selling safety equipment, so I am wondering if you can tell me the most commonly purchased items." Mariah is using the ________ approach.
A. curiosity B. opinion C. FAB D. low-profile E. customer knowledge
The new public service begins with the idea that democratic principles and the following values are paramount.
A) Citizenship B) Community C) Participation in decision making D) All of the above
On November 1, 2016, Everett Janitorial Supply sold merchandise with a cost of $3,200 for $5,000, FOB destination, and payment terms of 2/10, n/30. The company uses a perpetual inventory system. Give journal entries to record the sales revenue
What will be an ideal response