What is the difference between micro- and macro-level media effects?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Nonverbal communication occurs within a single channel, whereas verbal communication uses many channels.

a. True b. False

Communication & Mass Media

Four well-known oncologists will be giving a presentation for the community in which they debate with each other the virtues of fighting cancer using medicine versus homeopathic methods. A moderator will ensure that everyone receives equal speaking time. This is an example of which decision-making process?

A. a symposium B. a forum C. a colloquium D. a report

Communication & Mass Media

According to the text, a narration or story has two important qualities

A) factual and concise. B) probability and fidelity. C) technical and reliable. D) complex and truthful.

Communication & Mass Media

Your instructor expects you to be in class, especially during performances. This is because

A. you have a responsibility to yourself as audience member. B. you have a responsibility to other listeners as audience member. C. you have a responsibility to the performer as audience member. D. all of the above.

Communication & Mass Media