Marketers use _____ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.

A. benefits
B. psychographics
C. demographics
D. usage rates
E. sociocultural attributes


Answer: C

Business

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Which of the following is NOT conducive to database marketing?

A) Rushbury Theater relies on the generosity of donors to keep functioning. B) Kenilworthy retails luxury handbags and leather accessories to a select clientele. C) 2Wheels sells its most profitable products to repeat customers. D) Uncle Jim's sells its range of snacks in stores throughout the country. E) PetZone offers obedience classes, a doggie daycare, and other services for pets in the Manhattan area.

Business

The expensing of a long-lived asset such as a wastebasket is justified by which of the following accounting rules or principles?

A) Matching B) Materiality C) Full disclosure D) Consistency

Business

Which of the following sentences is correct?

a. The term flame is online jargon for a heated, sarcastic, sometimes abusive message. b. The term "flame" is online jargon for a heated, sarcastic, sometimes abusive message. c. The term flame is online jargon for a "heated, sarcastic, sometimes abusive message.". d. The term flame is online jargon for a "heated, sarcastic, sometimes abusive message.".

Business

Defining the compensable factors and scales to include the content of jobs held predominantly by women is one of the methods to ensure that job evaluation plans are bias-free.

Answer the following statement true (T) or false (F)

Business