When writing copy for business to business, it’s important to
a. Deal in general terms because you can’t really know their business
b. Appeal to their wants and needs as individuals
c. List features of the product and let the reader determine the benefits
d. Be as serious as possible since you’re dealing with other people’s money
b. Appeal to their wants and needs as individuals
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A two-tailed hypothesis specifies
a. the direction of the relationship between two variables b. the strength of the relationship between two variables c. that there is no relationship between two variables d. that there are two possible relationships between two variables e. only that there is a relationship between two variables
What are thefour types of speeches?
What will be an ideal response?
How is the tort of disclosure of private facts different from libel?
a. Truth is the major defense to disclosure of private facts. b. In the private-facts tort, the content need not be objectionable. c. Disclosure of private facts concerns the dissemination of accurate information. d. The disclosure of private facts tort deals exclusively with public figures, not private persons.
Lou is on his senior class trip in Guatemal
a. When he calls his father to tell him how he's doing, he says, "Dad, I just don't understand how anything works here. I'm frustrated that I don't understand the language and I feel really out of place." Lou's father tells Lou to calm down and try to be accepting, and that he'll eventually adjust. Lou is experiencing _____. a. reverse culture shock b. intercultural conflict c. culture shock d. border tension