What issues do you suppose Monsanto’s key decision-makers would have examined in detail before making the decision to focus on two main business areas?

Question

What will be an ideal response?

Answer 1

The issues Monsanto’s key decision-makers probably examined in detail before deciding to focus on two
main business areas presumably include:
? The expected growth rates expected in each of these areas
? Their expected profit yields
? The opportunities available in other areas that might be open to it (chemicals, plastics, conventional
seed production etc.)
? The critical success factors linked with proceeding in the preferred direction, such as farmers’
acceptance of its GM seeds; technological issues associated with genetic modification;
? The risks and major uncertainties of proceeding in the preferred direction, notably (negative)
reactions of environmentalists, farmers and legislators around the world and the outcome of specific
court cases
? The possible responses of actual and potential competitors to its decisions (perhaps using game
theory analysis)