When Ringler set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner, she was doing which of the following?
A) concept testing
B) marketing strategy
C) idea screening
D) business analysis
E) commercializing
A
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According to the text, the ________ is information oriented
A) marketing research problem B) management decision problem C) theoretical decision problem D) hypothetical decision problem E) research context problem
Based on the partial balance sheet of Marco Investments, Inc, compute the rate of return on total assets
Total Assets, December 31, 2017 $191,000 Total Assets, December 31, 2016 $149,000 For Year Ended December 31, 2017: Interest Expense $15,000 Net Income $18,000 A) 9.42% B) 19.41% C) 9.71% D) 1.76%
The most common types of performance measures used for control purposes include the following except ________.
A. international monetary performance B. financial performance C. quality performance D. personnel performance
Complete ________ of international advertising is likely when market and media conditions are similar from one country to another, when a company has only one or a few international agencies handling all of its advertising, when it can use standardized advertising, or when it desires a consistent image worldwide.
A. globalization B. regionalization C. centralization D. decentralization E. localization