Scanner-delivered coupons encourage:
A) brand switching
B) repeat purchases
C) trial purchases
D) brand loyalty
A
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J. Lovett, bookkeeper, incorrectly recorded the payment of rent as $5,200 . The rent should have been recorded as $2,500 . This is an example of
a. a slide and transposition. b. a transposition. c. a slide. d. None of the answers listed
Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy
Indicate whether the statement is true or false
Which of the following statements is CORRECT?
A. All else equal, an increase in a company's stock price will increase its marginal cost of reinvested earnings (not newly issued stock), rs. B. All else equal, an increase in a company's stock price will increase its marginal cost of new common equity, re. C. Since the money is readily available, the after-tax cost of reinvested earnings (not newly issued stock) is usually much lower than the after-tax cost of debt. D. If a company's tax rate increases but the YTM on its noncallable bonds remains the same, the after-tax cost of its debt will fall. E. When calculating the cost of preferred stock, a company needs to adjust for taxes, because preferred stock dividends are deductible by the paying corporation.
Which of the following is true of government accountants in the United States?
A. They provide services such as tax preparation, external auditing, or management consulting to clients on a fee basis. B. They help ensure that a nation's banks and other financial institutions comply with the rules and regulations controlling their behavior. C. They perform a narrow set of accounting functions solely for federal government agencies. D. They do not need to adhere to the generally accepted accounting principles.