A measure of the quantitative value or trend of a marketing activity or result is referred to as

A. trend analysis.
B. a marketing measurement.
C. a marketing metric.
D. value analysis.
E. a marketing dashboard.


Answer: C

Business

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Forces which may permit fraud to occur do not include

a. a gambling addiction b. lack of segregation of duties c. centralized decision making environment d. questionable integrity of employees

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Government stability has to do with

A. a commitment to military strength. B. democratic processes and free elections. C. leadership that listens to citizens and responds to their needs. D. policies that are permanent or change gradually.

Business

Which of the continuous improvement tools is used to conduct root-cause analysis?

A) statistical process control (SPC) B) flow chart C) Ishikawa diagram D) Pareto chart

Business

It is fairly easy to acquire loans in Arzenia as the financial intermediaries of the country receive sufficient funds in the form of savings from its people and businesses. This enables them to turn the funds obtained into loans. Based on the information given in the scenario, these financial intermediaries are a form of _____.

A. treasury companies B. securities and exchange commissions C. depository institutions D. mutual funds

Business