Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:

A) identify.
B) differentiate.
C) interact.
D) evaluate.
E) customize.


D

Business

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Parties feel better about a settlement when negotiations involve a progression of concessions.

Answer the following statement true (T) or false (F)

Business

A follower displays strong performance, has a background that is similar to the leader and carefully volunteers input to the leader. This follower would be classified as ______.

a. in-group b. out-group c. a follower who should be watched d. politically savvy

Business

As production increases, what should you expect to happen to the fixed costs per unit?

a. Increase b. Decrease c. Remain the same d. Either increase or decrease, depending on the variable cost

Business

Silken Corp reported net income of $420,000 for 2014 . Changes occurred in several balance sheet accounts as follows: Equipment ................................. $35,000 increase Accumulated depreciation .................. 56,000 increase Note payable .............................. 42,000 increase Additional information: · During 2014, Silken sold equipment costing $35,000, with accumulated

depreciation of $16,800, for a gain of $7,000. · In December 2014, Silken purchased equipment costing $70,000 with $28,000 cash and a 12% note payable of $42,000. · Depreciation expense for the year was $72,800. In Silken's 2014 statement of cash flows, net cash used in investing activities should be a. $30,800. b. $16,800. c. $2,800. d. $49,000.

Business