Focal points in a center aisle location in a retail setting are referred to as?
a. Macro-merchandising
b. Micro-merchandising
c. Meta-merchandising
d. Mega-merchandising
b. Micro-merchandising
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Which of the following is not a consideration associated with outsourcing?
A) The effect on employees. B) The effect on vertical integration. C) The effect on unavoidable fixed costs. D) The effect on variable costs.
Marketers for Ranch Life, a Connecticut family resort that offers horseback riding and a waterpark, want to determine what percentage of people who visit the resort's webpage actually sign up to receive emails about promotions and special programs at the resort. To do this, Ranch Life marketers will need to calculate the conversion rate.
Answer the following statement true (T) or false (F)
Donald, a minor, makes a contract with Albert, an adult, to buy a motorcycle. One week later, Donald has his eighteenth birthday and shortly thereafter tells Albert he will pick up the motorcycle next week. In this case:
a. Donald has expressly ratified the contract. b. the contract must be renegotiated, because Donald was a minor when it was made. c. Donald can change his mind and avoid the contract, because it was made when he was a minor. d. the contract is void ab initio, because Donald was a minor at the time it was made.
A firm with a "competitive advantage" has a marketing mix that the target market sees as better than a competitor's mix.
Answer the following statement true (T) or false (F)