The tendency to view one’s own group as the standard against which all other groups should be measured or judged is called _____

a. stereotyping
b. labeling
c. ethnocentrism
d. prejudice


Answer: c

Communication & Mass Media

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Christina wanted to find out how her planned persuasive speech advocating an increase in student fees

would affect her audience. She discussed her ideas with a group of her classmates to probe their feelings about the topic. What method of audience analysis was Christina using? A) formal B) informal C) general D) specific E) reactive

Communication & Mass Media

__________ is the phase in the listening process where you

make your brain pay attention to a particular sound. a. Attending b. Responding c. Remembering d. Receiving

Communication & Mass Media

Speeches to __________ set out to motivate, stir,

encourage, or arouse the audience. a. entertain b. inspire c. celebrate d. commemorate

Communication & Mass Media

Speeches of presentation should be spontaneous and unrehearsed

Indicate whether the statement is true or false.

Communication & Mass Media