Discuss briefly global considerations in market research
What will be an ideal response?
a. Market research data and the set of techniques available do not vary by country.
b. The quality of data collected by the relevant government may vary by country.
c. The application of certain approaches will be determined by local technological capabilities.
d. The application of certain approaches will be determined by cultural attitudes toward providing information.
e. The application of certain approaches will be determined by local legal restrictions.
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Indicate whether the statement is true or false
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A. “I am sorry that you feel that way.” B. “Let’s work on this together.” C. “We are behind schedule.” D. “You are being naïve.”
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Fill in the blank(s) with the appropriate word(s).