The Toulmin model helps a speaker establish ethos.

a. True
b. False


b. False

Communication & Mass Media

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An obliging communication conflict style is associated with ______.

a. a high self-face concern and a low other self-concern b. a high self-face concern and a high other-face concern c. a low self-face concern and a low other face concern d. a low self-face concern and a high other-face concern

Communication & Mass Media

Gerbner found that heavy television viewers scored higher on a/an

ndex than did light viewers. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to studies cited in the chapter, young people adopt smartphone technology based only on the quality of the product. 2. Social construction of technology is the belief that people determine the development of technology and ultimately determine social structure and cultural value. 3. Social shaping of technology is the belief that people, not technologies, exert influence on social structure and cultural values. 4. Smartphones position people as being constantly connected and constantly available to others, even when there is no immediate response to a text or call.

Communication & Mass Media

Which of the following approaches to knowing characterizes the research undertaken using Face-Negotiation Theory?

A. phenomenological B. interpretive/hermeneutic C. positivistic/empirical D. critical

Communication & Mass Media