What is the creative brief and how is it organized?
What will be an ideal response?
The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. It offers a coherent examination of how best to reach the audience with your pitch and why this approach will work. An objective statement is where you outline what you are trying to accomplish. A support statement is where you describe the evidence that explains why your approach to this promotion makes sense. The tone or brand is the brief statement as to how you plan to do this and how you plan to give people the information in an acceptable fashion.
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"Words have only one precise meaning analogous to a standard dictionary definition." This statement
illustrates what type of meaning? A) Social meaning B) Denotative meaning C) Epistemological meaning D) Grammatical meaning E) Connotative meaning
Which type of system allows free movement of energy, information, ideas, data, people, and so on across organizational boundaries?
a) Open syste b) Closed system c) Free system d) Mediator system
By 1880, there were __________ million news papers circulated each day
a. 1.4 b. 2.0 c. 3.2 d. 3.5
In a culture with a ________, people tend to value speed and efficiency.
A. high-power-distance B. low level of individualism C. short-term orientation D. need for certainty