Which of the following is true about a semantic differential scale?
A. It is not possible to calculate the mean for each attribute.
B. It cannot capture a person's attitudes or feelings about a given object.
C. Only the endpoints of the scale are labeled.
D. It is a type of nominal scale.
E. It is a type of ratio scale.
Answer: C
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Which of the following details is(are) included in the order specification stage of the B2B buying process?
A. bids for supplying the required components or parts B. vendor performance assessment C. reasons for choosing a selected vendor D. prices and delivery dates E. the request for proposal (RFP)
If the firm was to shift $2,000 of current liabilities to long-term funds, the firm's net working capital would ________, the annual cost of financing would ________, and the risk of insolvency would ________, respectively. (See Table 14.2)
A) decrease; decrease; increase B) increase; increase; decrease C) decrease; increase; decrease D) increase; decrease; decrease
Because liquid assets can be turned into cash quickly and with little loss, they have little risk associated with them and therefore provide a low rate of return for the consumer
Indicate whether this statement is true or false.
Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:
A. more specialty goods B. a wider variety of products C. a higher level of customer services D. better location, longer hours, and faster service E. higher quality goods