Ernesto told his broker to buy 75 shares of PharmaONE at the best possible price available that day. These directions indicate that Ernesto placed a ________ order with his broker.
A. limit
B. split
C. market
D. margin
Answer: C
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Product development strategies require creation of new markets
Indicate whether the statement is true or false a. True b. False
Nouns ending in -tion, -ment, and -ance are sometimes called ________ nouns because they can suck the life out of active verbs
A) slang B) zombie C) dead D) buried
Burroughs Wellcome is the developer and maker of AZT, which is a drug to treat persons afflicted with AIDS. The firm charges each patient $6,500 annually, more than many AIDS patients can afford. This is an example of the manufacturer adhering to its
A. cause marketing strategy. B. utopian responsibility. C. moral idealism. D. profit responsibility. E. social responsibility.
The total volume of a product, for all firms in an industry, that would be purchased by specific customer groups within a specified time period at a given level of industry-wide marketing activity, is the
A. competitor sales potential. B. sales objective. C. forecasted sales. D. company sales potential. E. market potential.