Segmenting markets based on the percentage of a product or service that consumers buy or use is termed
Sociodemographic
Psychographic
Cohort
Usage
Usage
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The term contagion refers to
A) a government's complete control over it's banking system. B) a drop in interest rates across industrialized countries. C) the vulnerability of healthy economies to crises generated by events elsewhere. D) a directed attack on one market by a foreign market. E) a side effect of international trade.
The price of a new textbook increased by 25 percent and the price of a used textbook increased by 30 percent. What happened to the relative price of the new textbook?
A) It increased by 5 percent. B) It increased, but we can't tell by how much without more information. C) It decreased by 5 percent. D) It decreased, but we can't tell by how much without more information.
You increase the advertising intensity for your product in market A but not in market B. Sales in A rise from 1140 to 1180 units per week while sales in B fall from 1270 to 1230 . The Difference-in-difference estimate of the effect of the increased advertising is:
a. 0 units b. 80 units c. 100 units d. 120 units
MBA Degree Programs Every year various business magazines rank the quality of the different MBA programs. Why don't all prospective students flock to the highest ranked program?