A brand ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service
A) value
B) personality
C) trait
D) character
E) contact
E
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Which of the following statements is true of secondary data?
A. Getting information through secondary data is time-consuming. B. Secondary data will not fit the research problem exactly. C. A specific answer to a research problem will be possible using secondary data alone. D. Secondary data are relatively more expensive. E. Secondary data are current.
Able and Baker are both residents of Iowa, but they have a dispute regarding some land located in Kansas. Able gives Baker reasonable notice that she is filing a lawsuit in Kansas regarding the land and Baker objects, claiming the Kansas courts have no jurisdiction. In this case:
a. only the Iowa courts can hear the case. b. the Iowa federal district court can hear the case based on diversity of citizenship. c. the Kansas courts have in rem jurisdiction to adjudicate the claim regarding the property. d. the Kansas federal district court can hear the case based upon diversity of citizenship.
With regard to capacity planning, the difference between an integrated MRP-JIT system and an only-MRP system is that ______.
a. the MRP system uses finite capacity planning; the integrated MRP-JIT system uses infinite capacity planning b. the MRP system uses infinite capacity planning; the integrated MRP-JIT system uses finite capacity planning c. there is no difference; both systems use finite capacity planning d. there is no difference; both systems use infinite capacity planning
Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City. It is specifically a part of a(n) ____ market.
A. reseller B. governmental C. institutional D. consumer E. organizational