Give two examples of different types of advertising appeals that marketers can use
What will be an ideal response?
Answers will vary, but may include economic savings, fear, love, admiration, and vanity.
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An entity's liabilities come from three primary sources: creditors, investors, and profits retained in the business
a. True b. False Indicate whether the statement is true or false
The following transactions occurred during March, the first month of operations for Canyon Products, Inc: 1 . Issued 50,000 shares of capital stock in exchange for $600,000 cash 2 . Purchased land for $400,000, using a $150,000 cash down payment and signing a note payable for the balance. 3 . Made a $60,000 cash payment on the note payable from the purchase of land. 4 . Purchased equipment on
credit from Burton, Inc for $63,000. What is the balance in the Cash account at the end of March? a. $810,000 b. $210,000 c. $600,000 d. $390,000
The balanced scorecard links the perspectives of an organization's stakeholders with the organization's mission and vision, performance measures, strategic plan, and resources
Indicate whether the statement is true or false
To be effective, an organization's strategic plans should focus on goals that are
A. aligned with its tactical plans and operational plans. B. different from those of its tactical plans and operational plans. C. different from those of its tactical plans yet the same as the operational plans. D. strategic yet differ from the operational plans. E. aligned with its tactical plans yet different from the operational plans.