When a firm varies the price of a product by the season, month, day, or even hour, without changing product features, it is using ________ pricing.
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added
Ans: D) time-based
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Maslow’s physiological and safety needs fall under which needs category of the acquired needs theory of motivation?
a. achievement b. power c. affiliation d. Acquired needs theory does not include physiological and safety needs.
A service blueprint displays which of the following?
a. Activities between the service provider and customer b. Noncontact activities that do not involve the customer c. Both activities between the service provider and customer and noncontact activities that do not involve the customer d. Neither activities between the service provider and customer nor noncontact activities that do not involve the customer
Magazine digital advertising revenues are expected to ________ for the next few years.
A. remain relatively flat B. more than double C. grow over 20% D. significantly decrease
The focus of market research is finding ways to increase the duration and intensity of customer relationships
Indicate whether the statement is true or false