When a company issues a press release to announce a sizable donation to a national charity, they are using ________ to generate goodwill and maintain a positive corporate image
A) personal selling
B) sales promotion
C) public relations
D) direct and digital marketing
E) advertising
C
You might also like to view...
What are the basic structures that make up a nucleotide?
A. hydroxide group, phosphate, and nitrogen-containing base B. pentose sugar, nitrate, and phosphorus-containing base C. pentose sugar, phosphate, and nitrogen-containing base D. pentose sugar, phosphate, and sulfur-containing base E. pentose sugar, sodium, and nitrogen-containing base
In the MBO process, when is a mid-level department head in a medium-sized company likely to give input into company goals?
a. at the very beginning of the process b. after employees have been surveyed about their personal objectives c. after executives have established strategic goals d. after employees have articulated specific goals
If a model of a car has faulty airbag deployment, the Consumer Product Safety Commission has the power to recall that model on receiving complaints
Indicate whether the statement is true or false
Martha is a high maintenance type of difficult person. On the job she is most likely to
A) demand an unreasonable amount of her supervisor's time. B) backstab her coworkers. C) cajole and intimidate other workers. D) promise any deadline, but fail to deliver.