The process of dividing the market into groups that have somewhat homogeneous needs for a product or service is called _____.

A. product differentiation

B. market degradation

C. market segmentation

D. benchmarking


C. market segmentation

Business

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Noah is trying to pick a new vendor for his organization. He has several criteria for his choice, but the most important one is that vendor be environmentally conscious. As Noah compares each vendor to his criteria, he is in the ______stage of rational decision-making.

A. evaluate the alternatives B. problem definition C. select the optimal solution D. criteria consideration

Business

In a contract between Samsung and Best Buy for the purchase of 5,000 television sets, it stated that the laws of Korea would apply if there are any legal disputes. This is an example of a

A) governing law clause B) venue clause C) arbitration clause D) an entire agreement clause E) liquidated damages clause

Business

Free Winds, Inc. is a company that manufactures a variety of generators that run on wind power. The company envisions that wind technology will replace all forms of exhaustible energy sources in the near future. Which of the following statements will make an accurate vision for Free Winds?

A. We make products that run on wind energy. B. We provide energy-efficient sources and services by investing in research and innovation. C. The company aims to make working fun and pleasurable for its employees. D. All nations around the globe should be able to provide energy produced by sustainable sources.

Business

Operating profit is known as ________.

A) earnings after interest and taxes B) earnings before interest and taxes C) earnings before depreciation and taxes D) earnings after tax

Business