What are the major components of a media plan? What factors must be considered as the media plan is implemented?
What will be an ideal response?
A media plan sets forth the exact media vehicles to be used and the dates and times the advertisements will appear. The plan determines how many people in the target audience will be exposed to the message. The method also determines, to some degree, the effects of the message on those specific target markets. To formulate a media plan, the planners select the media for the campaign and prepare a time schedule for each medium. The media planner's primary goal is to reach the largest number of people in the advertising target that the budget will allow. A secondary goal is to achieve the appropriate message reach and frequency for the target audience while staying within budget. Reach refers to the percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period. Frequency is the number of times these targeted consumers are exposed to the advertisement.The rise in digital marketing is creating a dramatic shift for advertising agencies. Whereas competition came mostly from other agencies before, today, professional ad agencies face competition from amateur ad makers along with technology companies. Digital marketing is not reduced to one medium, but can include platforms such as social networks, e-books, iPads, geotargeting, and mobile apps. Agencies that choose to embrace new advertising media are facing challenges in adapting but are finding increased profits along the way. Big data can open the door to reaching the most desirable customers and have a positive effect on sales.The content of the message sometimes affects media choice. The cost of media is an important but troublesome consideration. Planners try to obtain the best coverage possible for each dollar spent. Media are selected by weighing the various advantages and disadvantages of each. Like media selection decisions, media scheduling decisions are affected by numerous factors, such as target audience characteristics, product attributes, product seasonality, customer media behavior, and size of the advertising budget.
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Book value equals original cost minus salvage value
Indicate whether the statement is true or false
In January 2014, Albert Corporation acquired 20 percent of the outstanding common stock of Peter Company for $1,120,000 . This investment gave Albert the ability to exercise significant influence over Peter. The book value of the acquired shares was $840,000 . The excess of cost over book value was attributed to an identifiable intangible asset that was undervalued on Peter's balance sheet and
that had a remaining useful life of ten years. For the year ended December 31 . 2014, Peter reported net income of $252,000 and paid cash dividends of $56,000 on its common stock. What is the proper carrying value of Albert's investment in Peter at December 31 . 2014? a. $1,080,800 b. $1,092,000 c. $1,131,200 d. $1,181,600
Hybrid accounting systems are appropriate for manufacturers of all of the following except:
a. Clothes. b. Special order computers. c. Furniture. d. Golf balls.
The maturity matching, or "self-liquidating", approach to financing involves obtaining the funds for permanent current assets with a combination of long-term capital and short-term capital that varies depending on the level of interest rates. When short-term rates are relatively high, short-term assets will be financed with long-term debt to reduce costs.
Answer the following statement true (T) or false (F)