Grunig's International Association of Business Communicators (IABC) Foundation research study on excellence notes all of the following about public relations EXCEPT

A) it saves the organization money by reducing costs of litigation, regulation, and legislation.
B) it helps the organization make money by cultivating relationships.
C) it repairs problems and regains lost revenue from bad relationships with publics.
D) it assists top management in developing policy.
E) it can easily change a negative reputation into a positive one.


Answer: E

Communication & Mass Media

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Edward maintains his relationship by using __________ strategies, messages that provide affirmation and comfort to his partner

Fill in the blank with correct word

Communication & Mass Media

Pavi says, "I know the recent crime on campus scared many of us, and most we all want our campus to be a fun, safe place to be." Pavi's statement is an example of what important part of informative speaking?

A) Provide listeners with a clear thesis statement. B) Motivate listeners to want information. C) Connect with listeners' values and experiences. D) Build credibility with listeners. E) Adapt to diverse listeners.

Communication & Mass Media

Expectancy violations are always evaluated negatively.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Nancy heard on the news that 65 percent of Democrats opposed the administration's health care plan

When she met with the Young Democrats on campus, she assumed that no one there supported the policy. What fallacy was she committing? A) mistaking probability for certainty B) non sequitur C) ignoring the facts D) ignoring the question E) equivocation

Communication & Mass Media