Describe the unique characteristics of a speech that impact the public relations professional's writing approach
What will be an ideal response?
Copyright © 2017 Pearson Education, Inc. • A speech is designed to be heard, not read. Speeches needn't be literary gems, but they ought to sound good.
• A speech uses concrete language. Ideas must be expressed sharply for the audience to get the point.
• A speech demands a positive response. Every word, every passage, every phrase should evoke a response from the audience.
• A speech must have clear-cut objectives. The speech and the speaker must have a point of view–a thesis that is clear and unmistakable.
• A speech must be tailored to a specific audience. An audience needs to feel that it is hearing something special.
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Manjur and Fatima are both 63 years old and have a flourishing business. They decide to purchase a beach house and seek a 15-year mortgage. In this scenario, the lender ________.
A. can grant them credit only for 5 years as the Equal Credit Opportunity Act applies only for 5-year transactions B. cannot deny them credit based on the Equal Credit Opportunity Act C. may deny them credit based on their age and possibility of loss of income at retirement D. may deny them credit based on the Equal Credit Opportunity Act because their application, when compared to more youthful applicants, is not "equal"
A. Purchase price B. Insurance in transit FOB shipping point C. Freight for delivery FOB shipping point D. Repair due to negligence of receiving clerk E. Receiving Department employee salary F. Cost of processing purchase orders. Which of the above costs would be included in inventory?
a. a,b,c b. d,c c. c,e,f d. a,b,d,e
Criminal sanctions for accountants are limited to punitive fines
a. True b. False Indicate whether the statement is true or false
The "hierarchy of needs" model suggests that most products must fill more than one need at the same time.
Answer the following statement true (T) or false (F)