Which one of the following is essentially a qualitative method?

a. survey
b. experiment
c. interview
d. census
e. content analysis

c. interview

Communication & Mass Media

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In television, local advertising sales account for approximately ____ of total industry

revenues.

a. 18% b. 24% c. 33% d. 45% e. 63%

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Communication & Mass Media

Which of the following is a public place?

A. a protest march on a street B. a person's hotel room C. a person's hospital room D. a store in a mall

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Communication & Mass Media

Describe the potential problem when a Likert-type scale contains "no opinion" or "don't know" as the neutral middle response choice.

What will be an ideal response?

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Communication & Mass Media

Original, first-hand fact or experience is called __________________

Fill in the blank(s) with the appropriate word(s).

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Communication & Mass Media