Which one of the following is essentially a qualitative method?
a. survey
b. experiment
c. interview
d. census
e. content analysis
c. interview
Communication & Mass Media
You might also like to view...
In television, local advertising sales account for approximately ____ of total industry
revenues.
a. 18% b. 24% c. 33% d. 45% e. 63%
Communication & Mass Media
Which of the following is a public place?
A. a protest march on a street B. a person's hotel room C. a person's hospital room D. a store in a mall
Communication & Mass Media
Describe the potential problem when a Likert-type scale contains "no opinion" or "don't know" as the neutral middle response choice.
What will be an ideal response?
Communication & Mass Media
Original, first-hand fact or experience is called __________________
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media