A jewelry store invited a celebrity to inaugurate one of its stores. Subsequently, when the chain opened other stores across various cities, they used the same celebrity's face on billboards and advertisements

This was done without the celebrity's consent. Which privacy tort did the store commit?

a) Appropriation
b) False light
c) Publication of public facts
d) Intrusion into seclusion


ANS: a

Communication & Mass Media

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Communication & Mass Media